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Paper: eres2004_123
| Paper title: | Relationship Marketing and the Real Estate Services Market |
| Authors: | del Alcàzar Martìnez, Benjamin; Cantalejo Garcìa, Francisco; Molina Ruiz, Salvador Javier |
| Summary: | In the current work we argue for the need for a radical change of orientation in the professional activity of the property managers in Spain. Traditionally this sector has been completely oblivious to the philosophy and practice of marketing – indeed it might even be considered to be still locked into what is known in marketing as a production orientation. There are a number of elements that, to a certain extent, allow us to start from this general hypothesis. |
| Type: | |
| Year of publication: | 2004 |
| Series: | ERES:conference |
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| Citation: | del Alcàzar Martìnez, Benjamin; Cantalejo Garcìa, Francisco; Molina Ruiz, Salvador Javier (2004). Relationship Marketing and the Real Estate Services Market. 11th European Real Estate Society Conference (2-5 June 2004) Milano, Italy, http://itc.scix.net/paper/eres2004_123 |
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