| Paper title: | SELLER VERSUS BROKER: TIMING OF PROMOTION |
| Authors: | Gwin, Carl R.; Seow-Eng Ong, Carol F. Gwin |
| Summary: | Sellers and brokers may differ in preferred timing of costly promotion. Sellers with holding costs are anxious to sell. Sellers with showing costs want a slower approach. We find a standard listing contract where the broker chooses promotion timing is efficient if sellers have no significant holding or showing Costs. |
| Type: | |
| Year of publication: | 2000 |
| Series: | ERES:conference |
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| Citation: | Gwin, Carl R.; Seow-Eng Ong, Carol F. Gwin (2000). SELLER VERSUS BROKER: TIMING OF PROMOTION. 7th European Real Estate Society Conference (14-16 June 2000) Bordeaux, France, http://itc.scix.net/paper/eres2000_047 |