How Green Attitude and Overall Image Affect Customers' Intention to Visit Green Shopping Center
||Thamburanawit, Apinya; Supeecha Panichpathom
||How Green Attitude and Overall Image Affect Customers' Intention to Visit Green Shopping Center
||23rd Annual European Real Estate Society Conference in Regensburg, Germany
||The deteriorating in natural environment and resources trigger environmental awareness of enterprise and consumer levels. This study analyzes how green attitude and overall image directly and indirectly affect customers’ intention to visit the green shopping center. Data based on 325 responses from Bangkok and suburbs shoppers were collected with online questionnaires. The results showed that green attitude both directly and indirectly influences the intention to visit green shopping center. The overall image completely mediates the effect of green attitude on customers’ intention. Shopping center management, thus, should pay attention to enhance green image of shopping centers to maximize the effects of green attitude on intention to visit.
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||Green Investment & Green Building
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