Internet Search and Hotel Revenues
||Internet Search and Hotel Revenues
||22nd Annual European Real Estate Society Conference in Istanbul, Turkey
||We examine if online information search trends reflect public interest in purchasing hotel rooms. We introduce the trends into univariate forecasting models and conventional structural models of room night stays and occupancy rates. We find that on a monthly frequency, search trends are significantly reflective of future room night stays and occupancy rates after controlling for known determinants of these variables. Inclusion the trends significantly improve the weekly forecasts of the performance fundamentals.
||Google searches, forecasting, hotel, rents
||file.pptx (236,343 bytes)
Post discussion ...
||Marketing & Communication in Real Estate
These pages are best viewed with any standards compliant browser (e.g. Mozilla).