Eres : Digital Library : Works

Paper eres2015_232:
Internet Search and Hotel Revenues

id eres2015_232
authors Das, Prashant
year 2015
title Internet Search and Hotel Revenues
source 22nd Annual European Real Estate Society Conference in Istanbul, Turkey
summary We examine if online information search trends reflect public interest in purchasing hotel rooms. We introduce the trends into univariate forecasting models and conventional structural models of room night stays and occupancy rates. We find that on a monthly frequency, search trends are significantly reflective of future room night stays and occupancy rates after controlling for known determinants of these variables. Inclusion the trends significantly improve the weekly forecasts of the performance fundamentals.
keywords Google searches, forecasting, hotel, rents
series ERES:conference
type paper session
content file.pptx (236,343 bytes)
discussion No discussions. Post discussion ...
session Marketing & Communication in Real Estate
last changed 2015/07/08 18:06
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