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Paper eres2013_303:
Factor Affecting Repatronage Intentions of Male Customers on Entertainment Services

id eres2013_303
authors Jariyagodchakorn, Manupol; Supeecha Panichpathom, Atcharawan Ngarmyarn, Jittaporn Sriboonjit, Yawaman Metapirak
year 2013
title Factor Affecting Repatronage Intentions of Male Customers on Entertainment Services
source 20th Annual European Real Estate Society Conference in Vienna, Austria
summary Entertainment business is one of a profitable business in Thailand. Many shopping centers in Thailand especially in “Bangkok Metropolitan” have entertaining sections to attract customers to visit the centers more often. Though customers of entertaining business are not restricted to a particular gender, male customer is known to be more interested in using entertaining services comparing to female customer. The framework of this study adopted Hart (2007) model of shopping experience enjoyment, together with the model of entertaining shopping experience by Ibrahim & Wee (2002). This paper studies male entertaining experience on repatronage intentions to visit entertaining department within shopping centers. The total of 264 samples was drawn from single male customer aged between 20-32 years old, living in Bangkok, who had ever used entertaining services in the shopping centers. 145 samples are collected from personal interview and 119 samples are collected from on line survey.
keywords Entertainment, Repatronage, Male customer, Ambience, Design and feature
series ERES:conference
type paper session
email amigo_joke@yahoo.com
content file.pdf (460,878 bytes)
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ratings
session M-5: Real Estate Development
last changed 2014/10/21 21:51
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