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Paper eres2011_298:
Shopping Behaviour at Dutch Furniture Strips

id eres2011_298
authors Borgers, Aloys; Janssen, Ingrid
year 2011
title Shopping Behaviour at Dutch Furniture Strips
source 18th Annual European Real Estate Society Conference in Eindhoven, the Netherlands
summary Due to a protective national retail policy regarding inner city shopping areas, most peripheral retail centres in the Netherlands are so called furniture strips. Until 2004, peripheral retail developments like those in Great Britain, France and the United States were not allowed. Since 2004, the Dutch retail market has been liberalised. Although new peripheral shopping centres may be developed, restructuring or extending existing furniture strips to all-round shopping centres may be another option. This article explores these options from a consumers’ perspective. By means of a questionnaire, shopping behaviour of visitors of two large furniture strips in the Netherlands was investigated. In addition, respondents were asked whether they would visit specific leisure facilities as well if these would be added to a furniture strip.
keywords shopping centres’ market segment and its functioning, shopping behaviour, the netherlands, furniture strips
series ERES:conference
content file.ppt (5,943,808 bytes)
discussion No discussions. Post discussion ...
session H1: Shopping Centres
last changed 2011/06/23 16:27
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