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Paper eres2011_273:
Consumer Attitudes, Ethnicity, Lifestyle and Housing Consumption in Kampala

id eres2011_273
authors Isaac, Nkote N.; Mirembe, Rachael Daisy
year 2011
title Consumer Attitudes, Ethnicity, Lifestyle and Housing Consumption in Kampala
source 18th Annual European Real Estate Society Conference in Eindhoven, the Netherlands
summary Consumption behavior is about understanding human actions, which contributes to a better understanding of the rationale of the market choices of consumers. While real estates transactions are usually modeled as economic transactions, we introduce the element of ethnicity that denotes a tribal belonging and the lifestyle as predictors of housing consumption in Kampala, Uganda. The paper examined how attitudes of consumers, ethnicity and lifestyle influence the choice of residential space using a sample drawn from Kampala in a cross sectional study. The empirical findings suggest that the current pattern in housing residential consumption is explained by the dynamics of lifestyle and ethnicity of the residents of Kampala city. Finally, the findings will have policy implications for the development of real estates market that is heterogonous and diverse in Kampala.
keywords Ethnicity, Lifestyle, Consumer Attitude, Uganda, Housing consumption
series ERES:conference
content file.pdf (129,325 bytes)
discussion No discussions. Post discussion ...
session C4: Ethnicity, Lifestyle & Choice Behaviour
last changed 2014/10/21 21:51
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