Consumer Attitudes, Ethnicity, Lifestyle and Housing Consumption in Kampala
||Isaac, Nkote N.; Mirembe, Rachael Daisy
||Consumer Attitudes, Ethnicity, Lifestyle and Housing Consumption in Kampala
||18th Annual European Real Estate Society Conference in Eindhoven, the Netherlands
||Consumption behavior is about understanding human actions, which contributes to a better understanding of the rationale of the market choices of consumers. While real estates transactions are usually modeled as economic transactions, we introduce the element of ethnicity that denotes a tribal belonging and the lifestyle as predictors of housing consumption in Kampala, Uganda. The paper examined how attitudes of consumers, ethnicity and lifestyle influence the choice of residential space using a sample drawn from Kampala in a cross sectional study. The empirical findings suggest that the current pattern in housing residential consumption is explained by the dynamics of lifestyle and ethnicity of the residents of Kampala city. Finally, the findings will have policy implications for the development of real estates market that is heterogonous and diverse in Kampala.
||Ethnicity, Lifestyle, Consumer Attitude, Uganda, Housing consumption
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||C4: Ethnicity, Lifestyle & Choice Behaviour
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