POST-CRISES STRATEGIES IN CORPORATE REAL ESTATE MANAGEMENT (CREM) HINSIGHTS AND NEW REQUIREMENTS AS A RESULT OF THE "CRISIS YEAR" 2009
||Caputi, Mario; Herrmann, Conrad B.; Reifenrath, Arndt
||POST-CRISES STRATEGIES IN CORPORATE REAL ESTATE MANAGEMENT (CREM) HINSIGHTS AND NEW REQUIREMENTS AS A RESULT OF THE "CRISIS YEAR" 2009
||17th Annual European Real Estate Society Conference in Milan, Italy
||In 2009 ICME has carried out a Internet-based study of selected Corporates and Industry Experts. We interviewed a panel of 50 Corporates, thereof 30 DAX and 20 foreign companies in Germany, Switzerland and Austria. Moreover, we met with 12 Real Estate Industry Experts (Top Managers, Service Providers, Professors, Management Consultants) to discuss the impacts of the 2009 crisis on the practices of Corporate Real Estate Management (CREM). In detail, our Study has focussed on the following themes: 1) Which impact had the crisis on the CREM industry? 2) Which actions have been put in place to counteract or minimize this impact? 3) Which of these actions will have a long-term positive effect for the Corporates and –specifically- for the CREM business units? 4) Which are the future requirement for Corporate Real Estate Managers? // Our study has the following structure: 1) Introduction; 2) The Crisis Year: 2009; a) Initial Situation; b) Impacts on Corporates and CREM; c) Goals of CREM during the crisis; 3) Areas of Actions and Objectives pursued; a) The lessons of 20; b) The steps for 2010// 5) Recommendation for 2010 and beyond. // The final results focus on the major areas of actions that Corporate Real Estate Managers have put in place to navigate through the crisis to ensure the achievement of their strategic and operative objectives. These actions refer to the following management areas: 1.Service Provider & Partner Strategies; 2. Procurement Strategy & Outsourcing; 3. Space Planning & Optimization; 4. Building Management & Transparency; 5. Process Optimization; 6. HR Management; 7. Liquidity; 8. Procurement Optimization; 9. Energy Mangement.
||Crisis of 2009 Impact on Corporate Real Estate Management (CREM) Repair and Maintenance Service Provider And Partner Strategies Procurement Strategy and Outsourcing Space Planning and Optimization Building Management & Transparency Process Optimization HR Management Liquidity Procurement Optimization Energy Management
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||Corporate Real Estate (1)
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