Eres : Digital Library : Works

Paper eres2010_400:
THE PERFORMANCE IMPACT OF STRATEGIC CORPORATE REAL ESTATE IN FRANCHISE ORGANIZATIONS

id eres2010_400
authors Park, Abraham
year 2010
title THE PERFORMANCE IMPACT OF STRATEGIC CORPORATE REAL ESTATE IN FRANCHISE ORGANIZATIONS
source 17th Annual European Real Estate Society Conference in Milan, Italy
summary The purpose of this paper is to analyze the effect of corporate real estate asset ownership on the performances of franchise organizations. Using data on all available US public franchise companies, we measure the effect of corporate real estate ownership on the risk and return characteristics of franchise firms. Unlike previous findings that show negative performance effects of corporate real estate ownership in general, our study shows positive effects for franchise organizations. Although we include all available public franchises in our sample, however, the sample size is still limited. Nevertheless, our results show how corporate real estate ownership can impact the long term performances of franchise organizations.
keywords Franchises, Corporate Real Estate
series ERES:conference
email abraham.park@pepperdine.edu
more http://www.eres2010.org/index.asp?page=papers_download
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ratings
session Corporate Real Estate (3)
last changed 2010/08/04 20:47
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