THE PERFORMANCE IMPACT OF STRATEGIC CORPORATE REAL ESTATE IN FRANCHISE ORGANIZATIONS
||THE PERFORMANCE IMPACT OF STRATEGIC CORPORATE REAL ESTATE IN FRANCHISE ORGANIZATIONS
||17th Annual European Real Estate Society Conference in Milan, Italy
||The purpose of this paper is to analyze the effect of corporate real estate asset ownership on the performances of franchise organizations. Using data on all available US public franchise companies, we measure the effect of corporate real estate ownership on the risk and return characteristics of franchise firms. Unlike previous findings that show negative performance effects of corporate real estate ownership in general, our study shows positive effects for franchise organizations. Although we include all available public franchises in our sample, however, the sample size is still limited. Nevertheless, our results show how corporate real estate ownership can impact the long term performances of franchise organizations.
||Franchises, Corporate Real Estate
Post discussion ...
||Corporate Real Estate (3)
These pages are best viewed with any standards compliant browser (e.g. Mozilla).