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Paper eres2010_211:
THE STAKEHOLDER MANAGEMENT IN REAL ESTATE

id eres2010_211
authors Norsa, Aldo; Pedeliento, Giuseppe
year 2010
title THE STAKEHOLDER MANAGEMENT IN REAL ESTATE
source 17th Annual European Real Estate Society Conference in Milan, Italy
summary In this paper we would like to investigate which are the most relevant categories of stakeholders for the real estate business. In order to do so we initially define the cultural/managerial aspects of firms specialised in real estate. I.e. identify the nature of “project-based firms” as opposed to industrial and manufacturing firms as well as merely service providing firms. Second, we go back the main contributions about stakeholders, stakeholder management and the emerging field of project stakeholder management. Third, we try to identify the critical issues involved in the relationship between “project-based firms” and “stakeholders”, whose consensus has to be managed in order to achieve project satisfaction in spite of the damages caused during site works. The identification of the main project stakeholders and the relevance of each of these for the real estate companies is done analyzing a few interviews we have realized on the field.
keywords stakeholder management, project based firms, relationship in real estate, marketing, communication, trust
series ERES:conference
email norsa@iuav.it
more http://www.eres2010.org/index.asp?page=papers_download
content file.ppt (309,248 bytes)
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ratings Ratings: 3 3
session Communication in Real Estate - Symposium
last changed 2010/08/04 20:47
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