MODELLING OF THE SHOPPING CENTRE SALES
||MODELLING OF THE SHOPPING CENTRE SALES
||Book of Abstracts: 15th Annual European Real Estate Society Conference in Kraków, Poland
||Mejia and Benjamin (2002) state that as the number of shopping centres increase, non-spatial factors become more important to the success of shopping centres. This also implies that the advantage of building, site and market related factors decreases. By differentiating the shopping centres can succeed, when they act as complements to other centres, instead of being substitutes. It has been argued that the shopping centres in Finland are not profiled enough, meaning that they are not substitutes for each other. In this research the purpose is to classify the different levels of the shopping centre market in Finland. In the research the shopping centres in Finland will be classified using cluster analysis. Another purpose for the research is to model shopping centre sales in Finland using hedonic modelling. What kind of attributes affect the sales of shopping centres and how much? The data for the research includes information for example on sales, visitors and different variables on tenant mix for the shopping centres in Finland. The research will give important information on what kind of attributes affect the sales of the shopping centres in Finland. On the other hand the research also identifies different classes of shopping centres in the Finnish shopping centre market. This information can be compared to the classifications of shopping centres in other countries, for example United States.
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