THE DIFFERENCES IN OCCUPIERS' LOCATION PREFERENCES
||Hietanen, Tapio; Arhi Kivilahti; Anna-Liisa Lindholm; Saija Jokinen; Heidi Falkenbach
||THE DIFFERENCES IN OCCUPIERS' LOCATION PREFERENCES
||Book of Abstracts: 15th Annual European Real Estate Society Conference in Kraków, Poland
||In recent research, the heterogeneity of the occupiers and the submarkets is highlighted in order to better understand the spatial demand derived by the occupiers and the dynamics of the office markets. This paper aims to extend the intrametropolitan office choice literature by testing the differences in the occupiers' preferences in intrametropolitan settings. As a distinction to previous studies a new research area, Helsinki Metropolitan Area is examined by comparing the findings of the previous studies. Thus, the variation in location preferences across the firm characteristics as well as the variation over the space are considered in order to understand what type's of office use are attracted to a particular location. Implicitly, the adequacy of location theory is tested in modern business settings. Empirical data on broad list of location preferences and characteristics of randomly selected occupiers was collected by computer-assisted telephone inter viewing and via a mailed questionnaire. Based on the results of 58 responses (implying response rate of 71 percent) accommodation factors and accessibility, not surprisingly, were the most ranked highest location preferences among all occupiers. However, by using logistic regression, it is possible to identify the characteristics of the companies, which explains the preferences of different occupiers.
||Office buildings, location preferences, logistic regression, Helsinki Metropolitan Area
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