Shopping Patterns and Determinants of Shopping Centre Success in a Transition Economy: The Case of Beijing
||Sim, Loo Lee; Xin Chen & Mohammad Faishal
||Shopping Patterns and Determinants of Shopping Centre Success in a Transition Economy: The Case of Beijing
||14th Annual European Real Estate Society Conference in London, UK
||Many researchers have focused on the success of shopping centres in developed countries, but few studies have been done for developing countries. Using Beijing as a case study, this paper analyzes consumer shopping patterns at shopping centres. The data is collected by surveys of shoppers at four shopping centres. This paper also attempts to understand the magnetism of shopping centres and to identify the determining factors of success. The study finds distinct patterns of shopping behaviours based on patronage factors. Shopper types identified are convenience shoppers, price conscious shoppers, size conscious shoppers and facility conscious shoppers. Ordinary Least Square regressions show that the expenditure amount is positively related to good parking facilities and duration of stay, while the duration of stay is influenced by promotional activities.
Post discussion ...
||Session H1: Asian Retail Markets
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