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Paper eres2004_150:
Profiling Private Residential Property Developers. Consumers Image Perspective

id eres2004_150
authors Ibrahim, Muhammad Faishal; Lim Teck Lee
year 2004
title Profiling Private Residential Property Developers. Consumers Image Perspective
source 11th European Real Estate Society Conference (2-5 June 2004) Milano, Italy
summary This paper examines the profile of residential property developers from the consumersí image perspective. The review of the housing literature shows an apparent research gap in studies relating to perception or image of property developers. Hinging on the concept of image study, this paper looks at the consumersí perceptions of private residential property developers in Singapore. Six private residential property developers of different sizes were randomly selected from a list of developers in Singapore. The data analysis found consistent image factors which could be adopted in profiling private residential property developers. These dimensions could also be used to analyse a developerís strengths and weaknesses relative to its competitors. This will enable a property developer to reposition itself within the real estate market in Singapore.
keywords Profile; Private Residential Property; Developer; Consumers
series ERES:conference
discussion No discussions. Post discussion ...
ratings Ratings: 3
session Marketing and Branding Issues
last changed 2008/12/21 10:41
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