Profiling Private Residential Property Developers. Consumers Image Perspective
||Ibrahim, Muhammad Faishal; Lim Teck Lee
||Profiling Private Residential Property Developers. Consumers Image Perspective
||11th European Real Estate Society Conference (2-5 June 2004) Milano, Italy
||This paper examines the profile of residential property developers from the consumersí image perspective. The review of the housing literature shows an apparent research gap in studies relating to perception or image of property developers. Hinging on the concept of image study, this paper looks at the consumersí perceptions of private residential property developers in Singapore. Six private residential property developers of different sizes were randomly selected from a list of developers in Singapore. The data analysis found consistent image factors which could be adopted in profiling private residential property developers. These dimensions could also be used to analyse a developerís strengths and weaknesses relative to its competitors. This will enable a property developer to reposition itself within the real estate market in Singapore.
||Profile; Private Residential Property; Developer; Consumers
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||Marketing and Branding Issues
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