Big Boxes Versus Traditional Shopping Centres. Looking at Households' Shopping Trip Patterns
||Des Rosiers, François; Biba, Gjin; Thèriault, Marius; Villeneuve, Paul
||Big Boxes Versus Traditional Shopping Centres. Looking at Households' Shopping Trip Patterns
||11th European Real Estate Society Conference (2-5 June 2004) Milano, Italy
||The expansion of large shopping centres and, more recently, of “big box” outlets and “power centres” in North-American and West European urban areas is a major feature of the retail trade sector development. While several internal and external factors affecting retail facilities design and location may be brought forward as possible explanations for this concentration, customers’ behaviour in terms of shopping destination choices emerges as one of the main determinants of retail competition. In this paper, the competition between, on the one hand, regional and superregional shopping centres and, on the other hand, “category killers” and “big boxes” is analyzed using discrete choice modelling (logistic regression). Thanks to an extensive Origin-Destination phone survey carried out in the Quebec Metropolitan Area in 2001 for transportation planning purposes and providing detailed information on both households’ socioeconomic and demographic profiles and daily trip patterns, it is possible to identify and model customers’ shopping choices with respect to the type of retail facilities they favour. Findings suggest that several household and trip attributes do impact upon customers’ choice for either big boxes or traditional shopping centres. These are: customer’s gender and age, trip purpose, car ownership, day of the week, departure time and place, transportation mode, type of household and trip length.
||Shopping centres; Big boxes; Power centres; Shopping trips; Consumer behaviour; Spatial competition; GIS; Logistic regression
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||Spatial Dynamics in Real Estate Markets
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