Eres : Digital Library : Works

Paper eres2004_123:
Relationship Marketing and the Real Estate Services Market

id eres2004_123
authors del Alcązar Martģnez, Benjamin; Cantalejo Garcģa, Francisco; Molina Ruiz, Salvador Javier
year 2004
title Relationship Marketing and the Real Estate Services Market
source 11th European Real Estate Society Conference (2-5 June 2004) Milano, Italy
summary In the current work we argue for the need for a radical change of orientation in the professional activity of the property managers in Spain. Traditionally this sector has been completely oblivious to the philosophy and practice of marketing – indeed it might even be considered to be still locked into what is known in marketing as a production orientation. There are a number of elements that, to a certain extent, allow us to start from this general hypothesis.
series ERES:conference
discussion No discussions. Post discussion ...
session Marketing and Branding Issues
last changed 2008/12/21 10:41
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