Client switching behaviour in property services
||Levy, Deborah; Lee Christina
||Client switching behaviour in property services
||10th European Real Estate Society Conference (10-13 June 2003) Helsinki, Finland
||The effect of customers switching away from a property service provider can prove damaging to a companyís market share and profitability. A considerable amount has explored the customerís decision to switch from one service provider to another and the impact of this decision. Little research however has been undertaken in the context of property service providers. This paper investigates customersí reasons for switching property service providers within a business-to-business context by means of in depth interviews and discusses the implications of these findings.
Post discussion ...
||Session 6, Real Estate Services
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