Eres : Digital Library : Works

Paper eres2001_175:
Using the marketing concept to adapt apartment building to consumer's need

id eres2001_175
authors Guagliardi, Jose Augusto; Gomes Correa, Naya
year 2001
title Using the marketing concept to adapt apartment building to consumer's need
source 8th European Real Estate Society Conference (26-29 June 2001) Alicante, Spain
summary This abstract express a syntesis of a research done in a city of the interior of the state of s„o paulo , brazil , which dealt with the adaptation of a apartment building planned to satisfy needs of potentials consumerís living around. A quantitative research was performed in order to identify what were the desires of a group of consumers with respect to what they expected having within an apartment building. The results of the research gave the construct company management the parameters to follow in order to match consumerís expectations and company offerings.
series ERES:conference
discussion No discussions. Post discussion ...
ratings
session Housing and consumption
last changed 2009/07/10 18:07
HOMELOGIN (you are user _anon_968091 from group guest) Powered by SciX Open Publishing Services 1.002